CREA STRENGTHENS SOUTHEAST ASIA STRONGHOLD BY EXPANDING ITS TECHNOLOGY-DRIVEN LOGISTICS NETWORK,OPENS SINGAPORE WAREHOUSE.
CREA STRENGTHENS SOUTHEAST ASIA STRONGHOLD BY EXPANDING ITS TECHNOLOGY-DRIVEN LOGISTICS NETWORK,OPENS SINGAPORE WAREHOUSE.
Southeast Asia’s leading ecommerce enabler, CREA, is strengthening its regional presence by bolstering its logistics network with the opening of a new, innovative, and space-efficient warehouse in Singapore.
This strategic opening will enhance CREA’s regional infrastructure and ensure that the enabler is able to offer a localised service in Singapore, enabling the brands that CREA works with to enter markets across Southeast Asia effortlessly. The new Singapore warehouse builds on CREA’s existing hub in Thailand and is the second new opening in the first half of 2022. Malaysia’s warehouse opened in early March this year.
All of CREA’s warehouses integrate its proprietary omnichannel technology platform, CREA’s Unique Selling Platform or “CUSP”, which offers brands a technology-driven fulfilment service that helps them to manage their entire logistics process and to go directly to their consumer more efficiently.
Founder and Co-Chief Executive Officer of CREA, Alessandro Piscini, commented: “The logistics network that CREA is creating is a strategic step forward for the growth of the business, and its footprint across Southeast Asia. To cater to the needs of our clients, we are building our capabilities in priority markets, and equipping each of our warehouses with the right technology to better serve the brands we work with.
“The opening of the new warehouse in Singapore will also allow us to create a cross-border network that allows brands in the United States, as part of our partnership with SuperOrdinary, to enter Southeast Asia, facilitating a two-way loop for better access to brands and consumers.”
Dashboard view of CREA’s proprietary software - CUSP
The CUSP system provides full cross-border visibility and smart automatic dispatch to the most suitable warehouse across the region for swift delivery to the consumer. The CUSP technology also enables brands to customise orders with gifts and promotions and configure complex combinations of items. Most importantly, the technology provides a centralised inventory management system that allows brands to optimise the inventory across channels and virtually allocate stock.
Working with CREA enables brands to ensure that they are able to maximise online sales effectively through the combination of sophisticated technology and well-placed warehouses, creating greater synergy between a brand’s inventory and its order fulfilment. In addition, systematic planning and real-time monitoring allow brands to better deal with peak demand and changes to the supply chain. Further, CREA’s proprietary solution can also be integrated into existing warehouses to help companies better manage subsidiary brands and streamline their ecommerce business across various platforms.
Today, more than 40 brands utilise CREA’s logistics network, including L'Oréal, GlaxoSmithKline, and Nestlé. CREA processed over two million orders within its network in the past year, handling a peak outbound volume of 220,000 items in just two days for one specific campaign. With the opening of three new warehouses this year, CREA is targeting to achieve over five million orders.