Bangkok, 18 December 2024 - OnPoint, Vietnam’s leading E-commerce enabler, today officially announced its acquisition of CREA, one of Thailand’s foremost E-commerce enablers. This strategic partnership combines two industry powerhouses, creating a best-in-class ecosystem of solutions that will help global and regional brands thrive in Southeast Asia’s dynamic and fast-evolving digital economy.
Combined Strengths to Empower Brands
Together, OnPoint and CREA serve more than 250 brands, backed by a robust workforce of 600+ in-house employees and over 1,000 outsourced personnel specializing in warehousing, livestreaming, and end-to-end e-commerce operations.
OnPoint and CREA stand out as leading forces in Southeast Asia’s E-commerce and Social Commerce ecosystem, renowned for their comprehensive e-commerce solutions. Their commercial and marketing offerings leverage advanced AI-driven tools for content creation, livestreaming, and personalized consumer engagement. This reflects their strong commitment to enhancing operational efficiency, shopper engagement, and customer experiences.
Both companies are part of an exclusive group of enablers recognized for their financial stability, profitability, and scalability. OnPoint is backed by the SeaTown Private Capital Master Fund, a private equity fund managed by SeaTown Holdings International Pte. Ltd. ("SeaTown"), a leading Asia-focused alternative investment firm owned by Seviora Holdings, Temasek’s asset management group.
Leaders' Vision for the Partnership
Mr. Tran Vu Quang, Founder and CEO of OnPoint, expressed his excitement:
“This partnership with CREA represents a pivotal milestone in our mission to drive digital commerce across Southeast Asia. CREA has accomplished extraordinary achievements under exceptional leadership. By combining our strengths, we are uniquely positioned to help brands succeed in the dynamic and fast-evolving digital economy of the region.”
Mr. Aimone Ripa Di Meana and Mr. Alessandro Piscini, Co-Founders and Co-CEOs of CREA, added:
“This partnership goes beyond the integration of two businesses; it represents a fusion of shared visions and aligned values. Together, we are building a unique value proposition that blends CREA’s local insights and operations with OnPoint’s social commerce expertise and robust financial and technological foundation to help brands achieve sustainable success.”
A Bold Vision for the Future
Over the next 5 years, OnPoint and CREA share a united vision: to become Southeast Asia’s leading and most innovative e-commerce solutions providers.
This partnership marks the dawn of a new era in E-commerce enablement, where innovation meets purpose. Together, OnPoint and CREA will empower global and regional brands to not only thrive but lead in Southeast Asia’s ever-evolving digital economy.
With bold ambitions to serve over 600 million consumers and facilitate social and cross-border commerce, this collaboration underscores a shared commitment to shaping the future of commerce. Their journey is driven by a passion to build a dynamic, inclusive, and sustainable digital ecosystem that inspires growth, unlocks opportunities, and leaves a legacy for generations to come.
The E-Commerce Opportunity in Southeast Asia
From 2024 to 2030, Southeast Asia's E-commerce market is poised for rapid expansion. The region’s Gross Merchandise Value (GMV) is projected to grow significantly, reaching $370 billion by 2030 under favorable conditions (according to the e-Conomy SEA 2024 Report by Bain & Company, Temasek, and Google).
This growth underscores the immense potential for brands to expand their digital presence and achieve success in one of the world’s most dynamic markets.