OnPoint Acquires CREA to Strengthen E-Commerce Leadership in Southeast Asia

Bangkok, 18 December 2024 - OnPoint, Vietnam’s leading E-commerce enabler, today officially announced its acquisition of CREA, one of Thailand’s foremost E-commerce enablers. This strategic partnership combines two industry powerhouses, creating a best-in-class ecosystem of solutions that will help global and regional brands thrive in Southeast Asia’s dynamic and fast-evolving digital economy.

Combined Strengths to Empower Brands

Together, OnPoint and CREA serve more than 250 brands, backed by a robust workforce of 600+ in-house employees and over 1,000 outsourced personnel specializing in warehousing, livestreaming, and end-to-end e-commerce operations.

OnPoint and CREA stand out as leading forces in Southeast Asia’s E-commerce and Social Commerce ecosystem, renowned for their comprehensive e-commerce solutions. Their commercial and marketing offerings leverage advanced AI-driven tools for content creation, livestreaming, and personalized consumer engagement. This reflects their strong commitment to enhancing operational efficiency, shopper engagement, and customer experiences.

Both companies are part of an exclusive group of enablers recognized for their financial stability, profitability, and scalability. OnPoint is backed by the SeaTown Private Capital Master Fund, a private equity fund managed by SeaTown Holdings International Pte. Ltd. ("SeaTown"), a leading Asia-focused alternative investment firm owned by Seviora Holdings, Temasek’s asset management group.

Leaders' Vision for the Partnership

Mr. Tran Vu Quang, Founder and CEO of OnPoint, expressed his excitement:

“This partnership with CREA represents a pivotal milestone in our mission to drive digital commerce across Southeast Asia. CREA has accomplished extraordinary achievements under exceptional leadership. By combining our strengths, we are uniquely positioned to help brands succeed in the dynamic and fast-evolving digital economy of the region.”

Mr. Aimone Ripa Di Meana and Mr. Alessandro Piscini, Co-Founders and Co-CEOs of CREA, added:

“This partnership goes beyond the integration of two businesses; it represents a fusion of shared visions and aligned values. Together, we are building a unique value proposition that blends CREA’s local insights and operations with OnPoint’s social commerce expertise and robust financial and technological foundation to help brands achieve sustainable success.”

A Bold Vision for the Future

Over the next 5 years, OnPoint and CREA share a united vision: to become Southeast Asia’s leading and most innovative e-commerce solutions providers.

This partnership marks the dawn of a new era in E-commerce enablement, where innovation meets purpose. Together, OnPoint and CREA will empower global and regional brands to not only thrive but lead in Southeast Asia’s ever-evolving digital economy.

With bold ambitions to serve over 600 million consumers and facilitate social and cross-border commerce, this collaboration underscores a shared commitment to shaping the future of commerce. Their journey is driven by a passion to build a dynamic, inclusive, and sustainable digital ecosystem that inspires growth, unlocks opportunities, and leaves a legacy for generations to come.

The E-Commerce Opportunity in Southeast Asia

From 2024 to 2030, Southeast Asia's E-commerce market is poised for rapid expansion. The region’s Gross Merchandise Value (GMV) is projected to grow significantly, reaching $370 billion by 2030 under favorable conditions (according to the e-Conomy SEA 2024 Report by Bain & Company, Temasek, and Google).

This growth underscores the immense potential for brands to expand their digital presence and achieve success in one of the world’s most dynamic markets.

CREA STRENGTHENS SOUTHEAST ASIA STRONGHOLD BY EXPANDING ITS TECHNOLOGY-DRIVEN LOGISTICS NETWORK,OPENS SINGAPORE WAREHOUSE

CREA STRENGTHENS SOUTHEAST ASIA STRONGHOLD BY EXPANDING ITS TECHNOLOGY-DRIVEN LOGISTICS NETWORK,OPENS SINGAPORE WAREHOUSE.

CREA STRENGTHENS SOUTHEAST ASIA STRONGHOLD BY EXPANDING ITS TECHNOLOGY-DRIVEN LOGISTICS NETWORK,OPENS SINGAPORE WAREHOUSE.

Southeast Asia’s leading ecommerce enabler, CREA, is strengthening its regional presence by bolstering its logistics network with the opening of a new, innovative, and space-efficient warehouse in Singapore.

This strategic opening will enhance CREA’s regional infrastructure and ensure that the enabler is able to offer a localised service in Singapore, enabling the brands that CREA works with to enter markets across Southeast Asia effortlessly. The new Singapore warehouse builds on CREA’s existing hub in Thailand and is the second new opening in the first half of 2022. Malaysia’s warehouse opened in early March this year.

All of CREA’s warehouses integrate its proprietary omnichannel technology platform, CREA’s Unique Selling Platform or “CUSP”, which offers brands a technology-driven fulfilment service that helps them to manage their entire logistics process and to go directly to their consumer more efficiently.

Founder and Co-Chief Executive Officer of CREA, Alessandro Piscini, commented: “The logistics network that CREA is creating is a strategic step forward for the growth of the business, and its footprint across Southeast Asia. To cater to the needs of our clients, we are building our capabilities in priority markets, and equipping each of our warehouses with the right technology to better serve the brands we work with.

“The opening of the new warehouse in Singapore will also allow us to create a cross-border network that allows brands in the United States, as part of our partnership with SuperOrdinary, to enter Southeast Asia, facilitating a two-way loop for better access to brands and consumers.”

Dashboard view of CREA’s proprietary software - CUSP

The CUSP system provides full cross-border visibility and smart automatic dispatch to the most suitable warehouse across the region for swift delivery to the consumer. The CUSP technology also enables brands to customise orders with gifts and promotions and configure complex combinations of items. Most importantly, the technology provides a centralised inventory management system that allows brands to optimise the inventory across channels and virtually allocate stock.

Working with CREA enables brands to ensure that they are able to maximise online sales effectively through the combination of sophisticated technology and well-placed warehouses, creating greater synergy between a brand’s inventory and its order fulfilment. In addition, systematic planning and real-time monitoring allow brands to better deal with peak demand and changes to the supply chain. Further, CREA’s proprietary solution can also be integrated into existing warehouses to help companies better manage subsidiary brands and streamline their ecommerce business across various platforms.

Today, more than 40 brands utilise CREA’s logistics network, including L'Oréal, GlaxoSmithKline, and Nestlé. CREA processed over two million orders within its network in the past year, handling a peak outbound volume of 220,000 items in just two days for one specific campaign. With the opening of three new warehouses this year, CREA is targeting to achieve over five million orders.