A German-based shampoo brand established in 1930 that is made specifically for men. Its manufacturer has claimed that the caffeine present in the formulation can help to reduce hair loss.

Since January 1st, 2020 Alpecin has a new team in professional cycling. It is called TEAM ALPECIN FENIX. Based in Belgium, the team includes the Dutch, Mathieu van der Poel, world champion with French roots.